Welcome to CreativeDemand Copywriting Tips! I’m Anna, a professional copywriter, and today we’re talking about the most powerful words you could ever write when it comes to selling products and services.

You might think that those words would be:

• Crazy interesting bullet points
• A jaw-dropping offer description
• Something related to “secrets”
• A no-brainer guarantee

But they’re not.

The most powerful words that you could ever write aren’t yours. They’re your customers’ words. Testimonials and social proof have the ability to compel and convince where our words fall short. 

When you want to prove your claims, be sure to include testimonials that your customers have given you permission to share. You can also provide social proof, such as product images that your customers have shared publicly or data like “the #1 choice of [target audience],” “9 out of 10 [users] prefer us to our competitors,” or “3,457 people have already signed up to join us.”

Don’t bend over backwards trying to persuade with your words when you have your customer’s words and reliable data at your disposal. 

How to Get Testimonials and Social Proof

How do you get testimonials and social proof? You ask for them, early and often. You pay attention to what your customers say and do. Run a poll. Ask for feedback. 

Don’t get discouraged if you don’t get much of a response right away. Continue asking and following up so that you can show potential customers the value of your products — affirmed by current customers. Thanks for reading!