Welcome to CreativeDemand Copywriting Tips! I’m Anna, a professional copywriter. Today we’re talking about what you can offer as a lead magnet to your target market so that they become subscribers on your email list. 

Now what is a lead magnet? A lead magnet is a free resource that you provide in exchange for someone’s email address and maybe their name.

Just asking people to sign up for your newsletter is a lot less effective than providing a lead magnet because you’re not offering immediate value.

Examples of Lead Magnets

Here are some examples of lead magnets: 

• A PDF
• A white paper
• A summary of trends or a benchmark report 
• An ebook
• An infographic
• An video series 
• A webinar
• A discount code
• Free shipping 
• A free item with your first purchase

How to Know What Kind of Lead Magnet to Offer

A lead magnet should solve a primary problem that your potential customer has, which is what educational materials or reports will do, OR offer them a unique benefit, which is what savings codes, free shipping, and gifts with a purchase will do. 

Your lead magnet should fit both your business and your buyer. If your target market is a high-end buyer, a savings code may not be the best lead magnet.

You’re undercutting yourself by thinking they want a discount when they might be more interested in a special gift that comes with their purchase. 

If you run a blog focused on healthy eating, you can package up several recipes into a PDF, but it might be more effective if you offer a video series where you show people how to cook once and have meals for the entire week.

That solves a primary problem: “How do I eat healthy all week while using the least amount of energy to make meals?” 

In contrast, the PDF of recipes is just offering more resources that your reader may not know what to do with, especially if they don’t have a lot of time to cook.

So think about what immediate problem you can solve or unique benefit you can offer, and see what matches your business and your buyer. That’s how you can start developing an effective lead magnet.

Once you get leads with your lead magnet, you’ll want to send follow up emails to engage with them, build trust, and start selling products. 

Thanks for reading!