The Blog
Discover creative marketing strategies and time-tested principles that can help you write better copy and grow your business.
Welcome to this quick guide on defining your target market! This is part one, which tackles the tough question, how do you define your target market if you don't have an audience yet? In part two,...
Today we’re talking about how to become a student of your customer’s problems. First we have to ask, what for? If you’re selling a candy bar, your customer buys it because they...
Hello and welcome to CreativeDemand Copywriting Tips, I'm Anna, a professional copywriter. Today we’re asking the question, “What kind of copy converts? What actually makes it...
Products and services are not what they appear.
When you’re trying to sell something, you need to understand what people are actually buying. It’s easy to get caught up in the thing...
Understanding the market for your business means answering the question, “Who am I talking to?” There are plenty of marketing terms that can make this a little confusing. Is there a...
When you think about the type of business that can have an impact on the world, you probably don’t think about socks.
Socks have the distinction of being an item that everyone buys but no one...
At certain boutiques, you may find a set of necklaces featuring individual door keys instead of gems or trinkets. The keys are stamped with inspiring words like LOVE, DREAM, HOPE, LET GO, BRAVE,...
August 24, 2021, marked the earliest release (to date) of the Pumpkin Spice Latte from Starbucks.
The arrival of a seasonal hot drink at a commercial coffee chain is the opposite of noteworthy....
Imagine for a moment that you own a grocery store.
You might resist focusing on a specific target market to gain more customers, because who doesn’t shop at the grocery store? And yet,...
It’s not just a perception: Consumers are getting more cynical.
According to a 2019 poll of Internet users, 61% believe that too many brands use societal issues as a marketing ploy to sell...
“Features can be duplicated.”
Among other things, this is what Madeline Haydon, CEO and founder of nutpods, learned from one of her business advisors.1
The nutpods product is a...
For about 70 years, JELL-O solved a number of significant problems for consumers.
This unique gelatin product wasn’t just a food additive; it was a way to repurpose leftovers and bring loved...