The  Blog

Discover creative marketing strategies and time-tested principles that can help you write better copy and grow your business.

 
“The Choice Is Yours”: How to Empower Your Customer

Welcome to CreativeDemand Copywriting Tips! I’m Anna, a professional copywriter. Today we’re talking about how to empower your customer to make a purchase decision. 

There’s...

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What Is Good Copywriting About? What Makes It Work?

Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re talking about how copywriting is not necessarily about the words you write. Now what does...

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4 Ways to Lower the Barriers to the Sale

You can do everything right when it comes to marketing, but if the barriers to the sale are too high, it will all fall apart at the last moment.

You may not think the barriers are high....

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The Power of Social Proof and How to Use It in Your Marketing

If it’s good enough for Jessica Simpson, is it good enough for you?

Jessica Simpson is just one of the celebrities who has endorsed the use of Proactiv skincare products. Public figures like...

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What Is an Opt-in Page, and What Should It Include?

Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re asking, “What is an opt-in page, and what should it include?” 

To answer...

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Sales Funnel Essentials: What Do You Need?

Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today talking about sales funnel essentials: what do you need to create one? To answer that, I’m going...

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How to Sell If You Hate Selling

Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re talking about how to sell if you hate selling. 

If you’re selling your own...

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What Should You Include on a Sales Page?

Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re asking the question, “What should you include on a sales page?” 

To answer...

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The Power of Telling Your Customer What’s at Stake

What comes to your mind when you think of an infomercial?

You might see a person in black and white, struggling with a particular task or appliance, making a dramatic expression of frustration. The...

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“Is This for Me?”: Helping Customers Self-Qualify

Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re talking about how to help customers self-qualify for products and services. Here’s how...

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How to Package Your Offer for Customers: Two Techniques

So you’ve got something to sell, and you’re ready to go to market. To refine and package your offer for customers, you need to use the copywriter’s “cut" and "frame”...

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Sales Page Techniques: Create a Map from A to B for Your Customer

Imagine that you’re playing a game of flag football with friends. Your team is behind, and the clock is ticking down.

The ball is snapped; within seconds, it’s handed off to you.

You...

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