The Blog
Discover creative marketing strategies and time-tested principles that can help you write better copy and grow your business.
Welcome to CreativeDemand Copywriting Tips! I’m Anna, a professional copywriter. Today we’re talking about how to empower your customer to make a purchase decision.Â
There’s a lot that goes into the ...
Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re talking about how copywriting is not necessarily about the words you write. Now what does that mean?Â
In o...
You can do everything right when it comes to marketing, but if the barriers to the sale are too high, it will all fall apart at the last moment.
You may not think the barriers are high. What’s the bi...
If it’s good enough for Jessica Simpson, is it good enough for you?
Jessica Simpson is just one of the celebrities who has endorsed the use of Proactiv skincare products. Public figures like Olivia M...
Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re asking, “What is an opt-in page, and what should it include?”Â
To answer that, I’m going to tell you three...
Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today talking about sales funnel essentials: what do you need to create one? To answer that, I’m going to give you four...
Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re talking about how to sell if you hate selling.Â
If you’re selling your own products and services, you may ...
Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re asking the question, “What should you include on a sales page?”Â
To answer that, I’m going to give you thr...
What comes to your mind when you think of an infomercial?
You might see a person in black and white, struggling with a particular task or appliance, making a dramatic expression of frustration. The v...
Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re talking about how to help customers self-qualify for products and services. Here’s how it works.
We can sp...
So you’ve got something to sell, and you’re ready to go to market. To refine and package your offer for customers, you need to use the copywriter’s “cut" and "frame” techniques.
So what are cutting a...
Imagine that you’re playing a game of flag football with friends. Your team is behind, and the clock is ticking down.
The ball is snapped; within seconds, it’s handed off to you.
You know the distan...