Theย Blog
Discover creative marketing strategies and time-tested principles that can help you write better copy and grow your business.
Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re talking about three ways to help customers decide to buy, and this video is about number...
Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re talking about three ways to help customers decide to buy. The first one is this: Make the...
If you pick up some of Mary’s Gone Crackers® original crackers, you’ll immediately read on the front of the box that the product inside is gluten-free, organic, and made with...
Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re talking about the significance of numbers in copywriting.
I’ll be honest, ...
Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re talking about how to give your customers a voice.
This is a really important piece of...
Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re asking the question, “What is an avatar, and how do you use it in your writing?”...
Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re asking the question, “Who’s reading your copy?” This is a really important...
Creating an avatar is essentially developing a fictional character who represents your ideal customer at a fixed point in time.
In the early days of Lululemon, founder Chip Wilson created a female...
Gathering Data: If You Already Have an Audience
This part 2 in our guide on defining your target market!
In part 1, we answered the question, how do you define your target market if you...
Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re talking about what makes a sale easy.
Are there any easy sales? Even the sales that...
As Spotify shifted from its original identity as a tech company to being a platform for music lovers, customer research revealed an interesting trend.
People were creating playlists based around ...
Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today I’m answering the question, “How do you know if you can start selling to your...