The Blog
Discover creative marketing strategies and time-tested principles that can help you write better copy and grow your business.
If you pick up some of Mary’s Gone Crackers® original crackers, you’ll immediately read on the front of the box that the product inside is gluten-free, organic, and made with plant-based protein.
On ...
Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re talking about the significance of numbers in copywriting.Â
I’ll be honest, I’m terrible at math. Numbers a...
Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re talking about how to give your customers a voice.Â
This is a really important piece of building engagement...
Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re asking the question, “What is an avatar, and how do you use it in your writing?”
When I say the word “avat...
Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re asking the question, “Who’s reading your copy?” This is a really important question, because it affects eve...
Creating an avatar is essentially developing a fictional character who represents your ideal customer at a fixed point in time.
In the early days of Lululemon, founder Chip Wilson created a female av...
Gathering Data: If You Already Have an Audience
This part 2 in our guide on defining your target market!Â
In part 1, we answered the question, how do you define your target market if you don't have ...
Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re talking about what makes a sale easy.Â
Are there any easy sales? Even the sales that look effortless or se...
As Spotify shifted from its original identity as a tech company to being a platform for music lovers, customer research revealed an interesting trend.
People were creating playlists based around feel...
Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today I’m answering the question, “How do you know if you can start selling to your audience?”Â
You may have a platfor...
Welcome to this quick guide on defining your target market! This is part one, which tackles the tough question, how do you define your target market if you don't have an audience yet? In part two, we'...
Today we’re talking about how to become a student of your customer’s problems. First we have to ask, what for? If you’re selling a candy bar, your customer buys it because they want a candy bar. It’s ...