The Blog
Discover creative marketing strategies and time-tested principles that can help you write better copy and grow your business.
So you’ve got something to sell, and you’re ready to go to market. To refine and package your offer for customers, you need to use the copywriter’s “cut" and "frame” techniques.
So what are cutting a...
Imagine that you’re playing a game of flag football with friends. Your team is behind, and the clock is ticking down.
The ball is snapped; within seconds, it’s handed off to you.
You know the distan...
Back in the early 1900s, the Triscuit was the first biscuit to be baked with electricity. That’s where it gets its name (“elec-TRI-city biscuit” = “Triscuit”).
Advertisers used this as a differentiat...
Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re talking about the #1 way to improve how you write bullet points.Â
Why are bullet points such a big deal in...
One company that wants to make my day better, every single day, no matter what, is Chick-fil-A.
Chick-fil-A recognizes that they sell Connection. Founder Truett Cathy once said, “We should be about m...
You might say you’re selling…
- Physical products
- Digital products
- Software as a service (SaaS)
- Client services
… and you would be wrong.
These are the 5 Core Transformations, which represent ...
Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re talking about how to make your copy magnetic. This tip is part two, which is about using the concept of mov...
Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re talking about how to make your copy magnetic. This tip is part one, which is about using mystery.Â
Informa...
“You can’t make a living as a writer.”
“Freelance writing doesn’t pay very much.”
“You can’t make a career out of writing.”
Have you heard these statements before? Maybe you’ve picked up on them th...
Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re talking about three ways to help customers decide to buy, and this video is about number three: Make the tr...
Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re talking about three ways to help customers decide to buy, and this video is about number two: Make the tran...
Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re talking about three ways to help customers decide to buy. The first one is this: Make the transformation me...